Victoria’s Secret Named PETA’s 2024 Company of the Year
Victoria’s Secret has taken flight to the top of PETA’s list of compassionate companies by ditching feathers for vegan materials in its iconic Angel wings. In a bold move towards ethical fashion, the lingerie brand made a stunning comeback on the runway with showstopping, cruelty-free wings, earning them the coveted title of PETA’s 2024 Company of the Year.
The Secret Behind the Wings
Previously known for using feathers from chickens, Chinese pheasants, and ostriches in their Angel wings, Victoria’s Secret made a drastic shift towards sustainability and compassion. Through collaboration with PETA, the brand unveiled a collection of heavenly wings crafted from innovative materials like 3-D printed designs and quilted satin, proving that empathy is the sexiest accessory anyone can wear.
Every Body is Somebody
The decision to transition to vegan materials not only saved countless birds from exploitation and slaughter but also highlighted the individuality and social nature of these animals. Ostriches, known for their familial bonds and intricate courtship rituals, were spared from the traumatic process of feather removal thanks to Victoria’s Secret’s compassionate choice. By showcasing cruelty-free wings, the brand set a new standard for retailers to prioritize ethics over trends.
Show Off Your Compassion
As PETA celebrates Victoria’s Secret’s commitment to ethical fashion, consumers are encouraged to join the movement by pledging to avoid clothing, accessories, and items made with feathers. By supporting companies that prioritize animal welfare, individuals can contribute to a future of compassionate fashion that respects all living beings. Victoria’s Secret’s transformation serves as a powerful reminder that fashion can be both stylish and ethical, inspiring others to make kind choices in their wardrobe selections.