Victoria’s Secret Earns PETA’s Company of the Year Award
Victoria’s Secret has been crowned PETA’s Company of the Year for 2024, thanks to its compassionate decision to ditch feathers for vegan materials in its iconic Angel wings. This move marked a significant shift towards more ethical and cruelty-free fashion in the industry.
The Impact of Victoria’s Secret’s Vegan Angel Wings
Previously, Victoria’s Secret used feathers from various birds, including chickens, Chinese pheasants, and ostriches, for its Angel wings. However, in its latest fashion show, the lingerie brand opted for vegan alternatives, showcasing innovative designs using materials like 3-D printing and quilted satin. This change not only spared countless birds from exploitation and slaughter but also set a new standard for animal-friendly fashion practices.
The Reality Behind Feathers in Fashion
Birds like ostriches, chickens, peacocks, and turkeys endure immense suffering on farms where their feathers are harvested for fashion purposes. PETA’s investigations have exposed the brutal reality of this industry, highlighting the inhumane treatment and exploitation of these animals for the sake of fleeting trends.
Join the Movement Towards Compassionate Fashion
By supporting companies like Victoria’s Secret that prioritize animal welfare and sustainability, consumers can play a vital role in shaping a more compassionate future for the fashion industry. PETA encourages individuals to take a stand against animal cruelty by pledging to avoid purchasing or wearing any items made with feathers.
Let’s take a moment to reflect on the impact of our fashion choices on the lives of animals. Imagine a world where every piece of clothing tells a story of compassion and respect for all living beings. Together, we can make a difference—one feather at a time.